Other Related Activities
Fat Minders How to Keep an Energy Balance (calorie, energy balance, Archimedes Principle, mass, volume, density, exercise, physical activity)
The Eyes Have It: Portion Distortion (serving size, portion size, food label, variable, inquiry)
What's Behind the Meal Deal? (food calorie, food pyramid, caloric need, caloric value, calorie, energy balance, weight, food choice)
Movin' Through the Hood: Creating Environments for Positive Choices & Changes (built environment, urban planning, smart growth, nutritional value, physical activity)
|
|
|
Entire Activity Download (14 pages - 2 MB)
Individual Downloads
Keywords
media, persuasive message, advertisement, advertising, healthy decisions
Search Curricular Keywords
Key Concepts
fat in diet, media, persuasion
Process Skills Utilized
analyzing, applying, synthesizing, drawing conclusions, creating
Intended Grade Level - 6-8
Objectives
Using website examples and media awareness strategies, students will be able to:
- Create an original media message.
- Identify the verbal, physical, and emotional cues needed to design an original persuasive message/advertisement.
- Apply the viewing/representing techniques of art design, color, and text to design an original persuasive message/advertisement.
- Present the finished product to peers and teacher.
- Explain and justify the techniques used.
- Evaluate the way in which advertising can affect awareness of a “toxic food environment” and promote healthy decisions.
Activity Description
Students become media messengers as they explore ways in which the power of advertising can have a positive influence in raising awareness of the obesity epidemic and encouraging healthy behaviors. After selecting a “Fatoid”, students will research and discuss their “Fatoid” and create an original media message about FAT. Students will be given a rubric detailing expectations for the advertisement and will complete a planning page for their media message. Students will conference with the teacher, as needed, to confirm ideas for target audience, persuasion technique, art design, color selection, text, direct message, and the indirect messagethey would like to convey. Using a variety of materials, students will bring their messages to life using original art design. Each group of “media messengers” will present their advertising with an explanation of the techniques used.
Activity Materials
- 1 class set of Student Information Page
- 1 copy Student Data Page (per student)
- 1 set Fatoid cards (laminate for re-use)
- Paper/poster board
- Art / drawing supplies
- Library or Internet access for research
- Computer graphics program (optional)
Activity Management Suggestions
- See Media Messengers activity for additional information on media design.
- Group students in three’s.
- Meet with each group to review their media plan before allowing them to complete their advertisement.
Modifications
- For advanced students: script and produce a videotaped TV advertisement, news broadcast, or short play.
- For students needing more assistance: monitor students closely and guide the student through the activity. Also, consider choosing a partner who can help plan and produce their message.
Extension
- Research and evaluate the influence of product placement of junk food in movies and television and explain how this contributes to the obesity problem.
- Host a Socratic conversation to evaluate what they have learned about FAT. Then synthesize information from presentations, make generalizations, draw conclusions, discuss cause/effect of making informed choices, and make predictions. A recent magazine article about dietary plans emphasizing fat consumption might be an anchor for the seminar.
References Used
Brownell, K. (1999). The pressure to eat. Nutrition Action. http://www.cspinet.org/nah/7_98eat.htm
Murray, B. (2001). Fast-food culture serves up super-size Americans. Monitor Psychology; 32, 11. http://www.apa.org/monitor/dec01/fastfood.html
“Help Your Kids See Through the Media-peddled Culture of Celebrity”. The Kansas City Star, Mo. March 14, 2006. http://medialit.med.sc.edu/kids_media_celebrity.htm
“Media Smart Youth: Eat, think, and be active”. Media Smart Youth. National Institutes of Health. June 23, 2006. http://www.nichd.nih.gov/msy/msy.htm
National Institutes of Health website
www.nih.gov
Public Broadcasting System website
www.pbs.org/inthemix (video clips on health choices, food labeling,
smoking, cliques and stereotyping, political literacy)
Seligman, Katherine. (2006). “Young and Wired: Computers, cell phones,
video games, blogs, text messages – how ill the sheer amount of time
spent plugged in affect our kids?”. San Francisco Chronicle.
http://medialit.med.sc.edu/young_and_wired.htm
"Viewing and Representing” Media Literacy in Texas, A Collaborative
Project Between The Texas Education Agency, Discovery Communications
Inc., and the Texas Cable and Telecommunications Association
top |
