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ZZZZzzzWorld: Exploring Sleep

Activity 2A: “Myth-Adventures in Advertising” – Truth About Sleep Advertising
Topic: Sleep

Part of:
Unit: ZZZZzzzWorld: Exploring Sleep

 

Entire Activity Download (7 pages)

Individual Downloads

Teacher Background Information

Teacher Administrative Information

Student Background Information

Student Data Sheets

Resource

Sawing Logs: Your Sleep Inventory

Zzzz World: The World of Sleep PowerPoint Presentation

Keywords

media, prescription, sleep aid, inferred message, advertising, persuasion strategies, sleep, sleep deprivation

Search Curricular Keywords

Key Concepts

sleep deprivation, media advertising of prescription sleep aids, adolescent sleep deprivation and learning

Process Skills Utilized

analyzing, comparing/contrasting, drawing conclusions, evaluating, identifying

Intended Grade Level - 6-8

Objectives

Using website and media awareness strategies, students will be able to:

  • Analyze media information on website
  • Compare and contrast media messages
  • Draw conclusions about prescription sleep aids
  • Work cooperatively in groups
  • Identify inferred messages in advertising
  • Distinguish fact from non-fact
  • Analyze persuasion strategies

Activity Description

This activity is designed to compare/contrast prescription sleep aids by analyzing website designed for their advertisement. Students will use the jigsaw method to gather information, and share it with others. They will identify target audiences, persuasion strategies, graphic design techniques, and direct and inferred messages delivered by these website on the subject of sleep aids. Note: See the Media Uniton the Positively Aging® and M.O.R.E.website at http://www.teachhealthk-12.uthscsa.edu/ (not yet posted, still in progress).

Activity Materials

Activity Management Suggestions

Assign students to work in groups of four.

Have them “number off” by calling out 1, 2, 3, and 4.

Tell students to remember the group to which they belong, because they will return to this group as an “expert” about research they will do with other partners.

Assign new groups of 4 consisting of only students who called “1”– these groups will research the Lunestra™ website.

Assign new groups of 4 consisting on only students who called “2”– these groups will research the Sonata™ website.

Assign new groups of 4 consisting on only students who called “3”– these groups will research the AmbienCR™ website.

Assign new groups of 4 consisting on only students who called “4”– these groups will research the Sleep Education website.

After the groups complete their research, they should review it to be sure each student can go back to their original group and explain the information to new group members.

Have students return to the original group and discuss each of the four website.

Conduct a whole-class discussion of the four websites, combining all group ideas into a large graphic organizer on the board or overhead projector.

Modifications

Students may do the website activity independently, by investigating one or more of the websites and completing data sheets on them. Monitor students needing special assistance carefully to reduce frustration.

Extensions

Students may:

  • do research on Sleep in America 2006 poll to learn more about its statistics
  • keep sleep diaries for a week (available on the Lunesta, AmbienCR and Sonata website in different formats)
  • investigate the number of traffic accidents attributed to sleep deprivation

References Used

American Academy of Sleep Medicine:
www.sleepeducation.com, www.aasmnet.org

American Insomnia Association (AIA):
www.americaninsomniaassociation.org

National Heart Lung and Blood Institute:
http://www.nhlbi.nih.gov/

National Science Biomedical Research Institute, Baylor University: www.nsbri.org

National Sleep Foundation: www.sleepfoundation.org

Sleep Medication Websites: www.lunesta.com, www.ambiencr.com, www.sonata.com

Sleep Research Society: www.sleepresearchsociety.org

 

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UTHSCSA Teacher Enrichment Initiatives
Positively Aging® & M.O.R.E. Curricular Programs
2007-2008 © The University of Texas Health Science Center at San Antonio
Homepage: http://teachhealthk-12.uthscsa.edu